Field notes from useful AI.
Practical guides to lead response, follow-up, voice and messaging, AI, and the operations that keep every customer conversation moving.
Most recent
How to keep your sales calls out of 'Spam Likely'
A 'Spam Likely' label can wreck your answer rates. We explain what makes carriers flag a number, what you control, and how to keep your outbound numbers healthy.
How AI phone calling works
AI phone calling uses a voice agent to place outbound calls and hold a live conversation. We cover how it works, its rules, and how to keep your numbers clean.
AI voice agents and human SDRs are good at different things
AI voice agents beat human SDRs on speed and volume. People still win on judgment and complex deals. Here's where each one fits and how to split the work.
How to get your lead response time under a minute
The average B2B company takes 42 hours to respond to a lead. These five steps get your lead response time under 60 seconds without rebuilding your sales process.
When to email, text, or call a lead
How to run multichannel outreach as one sequence: what email, SMS, and AI voice each do best, how an email click triggers a call or text, and how to stay compliant.
Four outbound metrics worth tracking
Most dashboards track vanity metrics. These four outbound metrics predict pipeline, with the formula for each and how to benchmark your speed to lead and connect rate.
