DeMontrond keeps every rooftop moving their leads.

The challenge

A dealer group runs on rooftops, and rooftops run on the people who happen to be free. A web lead that arrives at noon on a Saturday lands with whoever is not on the floor with a customer. On a slow Tuesday it gets a call in a minute. On a busy weekend it waits, and some of those leads are never called at all.

The harder problem sat one level up. Each store kept its own record of what it had done with a lead, in its own tools and its own habits. A general manager who wanted to know how the group was doing on response time and follow-up had to ask each store, and each store had a different answer. Nobody was hiding anything. The full picture simply did not exist anywhere.

What RevDesk took on

DeMontrond asked RevDesk to make the first response the same at every rooftop, and to make the follow-up and the record the same too.

RevDesk receives the group's dealership leads as they arrive, from the stores' own websites and the listing sites they advertise on. Each lead belongs to the rooftop that earned it, and the agent answering it introduces itself as that store. It confirms what the shopper asked about, captures the few details a salesperson needs before a visit, and books the showroom appointment or hands the conversation to that rooftop's sales team.

When a shopper does not answer, RevDesk keeps going on the schedule the group approved: a voicemail, a text where the shopper has agreed to texting, a retry later in the business window, and a stop as soon as there is a reply, a booking, or a clear no.

How it runs

Every attempt, reply, and booking is written to the lead's deal in RevDesk as it happens, so the salesperson who takes the visit reads the whole conversation before the customer walks in. Nothing has to be re-typed from a notepad or a voicemail.

Callers who ask for a department reach the right one. A service question at a store is routed to that store's service desk, a sales question to its sales team, and when nobody in the department can pick up, RevDesk takes a callback request with a confirmed number instead of sending the caller away.

What changed for the group

Managers see the group and each rooftop on the same screen: leads received, first response, attempts made, appointments booked, and where a lead stalled. The view is the same for every store because the work is done the same way at every store.

The stores keep their own identity with customers and their own people on the deals. What they gave up was the part nobody wanted anyway: the after-hours scramble, the missed weekend lead, and the monthly guesswork about how the group was really doing.

Why it matters

Speed at one store is a good salesperson. Speed at every store, with the same record behind it, is an operating standard. That is what a group can manage, report on, and grow.